Checklist For Exhibiting at a Tradeshow

Here are things you need to be prepared with for any tradeshow you might be exhibiting at.

Samples – Make sure to have merchandise all your samples as you would for a retail store display. Too many could crowd your space to few could give a too spare story of your company.

Booth   - Booth walls are often part of the show cost to you.

Racks or shelves to merchandise the line. These maybe included in booth cost.

Booth signs – Keep it clean and clear

Transportation – For set up for booth

Furniture – Bring your own because renting from the show unions are too expensive.

Light Music sources

Mirror – Good idea so Clients can see merchandise. Mirrors will also add depth to your space

Sales Order forms (Duplicate carbons)

Credit card machine -  (first check their credit and charge their card the day you ship.)

Line Sheets (style numbers, picture of products, delivery dates and
whole sale prices)

Business cards

Brochures or postcards

Accounting Profile (Business type, Market segment, target market,
retail Locations)

Credit Applications (Customers applying for credit)

Discount programs sheets (showing % of discount and new discounted price. Important to understand how much you can and cannot discount)

Sales Goal for Show (Internal)

Budget for show (Internal)

Market Kits for sales reps

Give away to make buyers remember your line.  REMEMBER YOU MUST BE SEEN AT LEAST 6 TIMES BEFORE YOUR LINE WILL BE REMEMBERED

Include:

Script – You have 3 seconds to engage WITH YOUR BUYER
Know your competitive advantages

Articles on company, celebrity or magazine editorials
FAQ’s (How to answer them)
Product Information – What type of fabric is used and how to care for it

Laptop

Container to hold and collect business cards – Important to follow up after the show

Pens and Pencils

Tape – Wide and narrow

Folders to file orders

Folders to give to customers with copy of their order forms

Bowl of Breathe Mints

Stapler

Paper Clips

Note pads

Models (To show product) They could be part of your sales team. Make sure they understand the script and your product.

Hotel

Transportation

Meal Reservations for Important customers