Brand Building for Profit examines the various steps a new company
should take to begin this important brand building process. Creating a
logo, trademark, and a good background story can lead to lucrative
licensing opportunities, and should be the goal of all new apparel
manufacturers.
Additionally, creating a recognizable brand will
also allow the manufacturer to demand a higher profit margin for their
product because it has customer recognition. Branded goods can demand
higher prices because consumers perceive them as having added value
over non-branded goods. This happens even though the quality, fit and
styling of the company’s garment may be no better that that of their
“non-branded” competitors.
Brand Building for Profit will help
you understand the different stages of creating a strong image for your
brand, as well as reveal the many possible opportunities that are
available to help create a valuable brand in today’s global marketplace.
Brand Building for Profit Chapter 1 Preview
DETAILS:
ISBN-10: 0972776354
ISBN-13: 978-09727763534
Author: Frances Harder
Series: 1st ed.
Format/Binding: Perfect Paperback
Pages: 118
*PLEASE NOTE ALL NON-US ORDERS MUST BE PROCESSED VIA PAYPAL. INTERNATIONAL CREDIT CARDS WILL NOT PROCESS.
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