If your company is on the internet with a website or ecommerce site, you NEED to be paying attention to how prominent your company, product or brand are on the internet. Here are several tools that we use to keep track of how we’re performing on the internet as well as tools to help you manage your social media activities. Check back often as we will be updating this list as we start using other programs OR people let us know about things they’re using that might be of benefit to you.
We use this site daily to check on where our brand or website address is showing up on the internet. It’s a great way to see if other people are using your tradename or brand and to see how dominant you are in your visibility on the internet. If you have a company that is already operating, you NEED to be checking this AND if you’re a new company, be aware that you NEED to be all over the internet to increase the likelihood that customers will find you.
We love this site because it tells you how significant your website is on the internet in terms of the search engine rankings. As an example, the top rankings are #1 Google, #2 Facebook, #3 YouTube and #4 Yahoo are the first four websites on the internet. Twitter is #11. Just type in your domain name and this site will tell you what YOUR number is. The lower your number, the more prominent you are on the internet. It’s also a great way to keep track of how prominent your competition is on the internet.
This is another site that shows you all of the mentions of your website, your product name, brand or anything else you might be searching for on the internet. It also lets you know how significant those mentions are. Definitely worth typing in your name to see what comes up!
This is a must have for your website. It tells you everything that’s happening on your site!
This is a GREAT tool for helping you to decide which “keywords” to use for your website. Keywords are a critical part of helping you get your website “seen” on the search engines like Google so it’s extremely important that you are using keywords that will increase the likelihood that your website can be found when someone is searching for something like your product.
This is a great tool for monitoring all of your social media activity.
We use this to schedule a lot of our social media activity. If you don’t have a lot of time to be updating your Twitter account, this is a site that can help you manage your udpates and it’s free. We like that!