The Who, What, Why, Where and When of Trademarks…

The first thing people do when starting their fashion business is panic about what happens if someone steals their idea or product. This can be paralyzing for a small business because how can you move forward if you’re not willing to accept that this business is fraught with peril, like people ripping you off. It happens and there’s almost nothing that can be done to stop it, it’s a reality of the business, so the question is, are you willing to accept that fact and know that you have more than one idea in that creative brain of yours?

The reality of Trademarks is…

WHO needs one?

WHAT can be trademarked?

WHY do I need a Trademark?

WHERE (or HOW) do I get a Trademark?

WHEN do I get a Trademark?

It’s the WHEN that is probably most important to a small business. That might be counter to what you think but it’s the reality because you can find yourself spending thousands of dollars on trademarks and discover that you have no cash left to run your business!

This discussion continues in our forums where we discuss the WHEN to file for your trademark.