Author Archives: Frances Harder

Current State of Play – Analysis of the Global Apparel Industry

FashionForProfit.com

Pandemic or not the changes were inevitable. The past year and a half have witnessed a continued accelerated shift in consumer behaviour to purchase more online sales. Due to the pandemic and empty malls, plus the continued working at home the consumers buying habits have accelerated to buying more online. The “fashion” trends continue to…

Sustainability & Give Back Has Becoming a Demand of Consumers – A Marketing & A Necessity

How sustainability and give back, in the fashion industry, has become a high demand for consumers. Learn about how fashion companies are switching to eco-friendly options and are marketing themselves as sustainable fashion producers.

That’s too Cheap! I’m Not Going to Buy it!

I don’t think this statement is usually something that is said or heard when clothing is purchased. However, with the changing times, and with the new demands for all things sustainable, social justice for workers, domestic production and on demand production for smaller orders the cost to produce a garment will increase. All these demands…

How Lack of Knowledge Can Lead To Costly Mistakes

Frances Harder joins Ram Sareen to discuss the 10th edition of her must-read fashion industry textbooks for professionals: Fashion For Profit. The two share horror stories from their time counseling new businesses and start ups, and how being unfamiliar with technical knowledge or standard practices can become very expensive. Frances and Ram also share what…

Buzzwords that Redefine the Modern Apparel Industry

Buzzwords that Redefine the Modern Apparel Industry

With the Millennials and Gen Z consumers’ ever-increasing awareness and sensitivity to address sustainability, social injustices, wearable technology and recycling to name a few affecting their buying power that is demanding change from traditional manufacturers and retailers. The new buzz words are a new recipe to consider when starting your own brand. It will be…