With the Millennials and Gen Z consumers’ ever-increasing awareness and sensitivity to address sustainability, social injustices, wearable technology and recycling to name a few affecting their buying power that is demanding change from traditional manufacturers and retailers. The new buzz words are a new recipe to consider when starting your own brand. It will be important to analyze how in particularly can these new descriptive words be incorporated to improve the chances to be successful as a brand in this rapidly changing retail environment.
All the above points are some important and relatively new developments that are impacting the textile and apparel industry. For brands to flourish and remain in business it will be crucial for them and for retailers to evaluate where they can incorporate these new demands for change. Because, if they choose not to adapt, they may find they will suffer business losses.